𝒟𝑒𝓃𝑜𝓉𝒶𝓉𝒾𝑜𝓃 𝒶𝓃𝒹 𝒞𝑜𝓃𝓃𝑜𝓉𝒶𝓉𝒾𝑜𝓃

Water aid advert 

 

Denotation 

There is a young boy who looks sad and is wearing an old shirt. The text is on a sand wall background. Water aid logo - charity.

Connotation 

The sand wall background and the young boys worn out shirt suggests that a developing country needs assess to clean water. The message "Dig toilets Not graves" highlights that people in developing countries need assess to clean water or else they can catch diseases from bad water which can lead to death.

Analysis 

This is an alarming advert because of the serious face the young boy has and the way he is staring right at the camera lens. This advert is designed so that the audience feel guilt and sympathy, therefore they will donate some money to help this developing country. 

RedBull Advert

Denotation

There is a RedBull can. The RedBull logo - two bulls ready to fight and a yellow sun rise behind them. Blue and silver background just like in the RedBull can.

Connotation 

This advert is known for the slogan "gives you wings". The text "wings" is in blue which suggests its for men. The colour red represents perseverance. 

Analysis 

The advert helps the audience understand the high content of energy the drink has to offer. The slogan is a metaphor, it won't actually "give you wing" but the word wings symbolises freedom which highlights that if you drink this you will have the strength and power to do anything.