𝐼𝓃𝒹𝓊𝓈𝓉𝓇𝒾𝑒𝓈: 𝒪𝓌𝓃𝑒𝓇𝓈𝒽𝒾𝓅 𝒶𝓃𝒹 𝒞𝑜𝓃𝓉𝓇𝑜𝓁

1) Why did Facebook buy Instagram for $1bn in 2012?

Facebook needed to secure power and influence in social media to destroy any competition and make profit off both the companies' success.

2) What are the benefits for media companies of vertical integration?

Make more profit  

3) What are the benefits for media companies of horizontal integration?

Increasing market share 

Reduces competition 

widen their audience 

4) What is a subsidiary?

A company that is owned by another company 

5) Give three examples of media companies that have used synergy to maximise the profit from a brand.

Disney - theme parks 

Marvel - merchandise 

Apple - apple music and apple tv

6) List 10 companies that are part of the Disney media empire.

• Hulu
• Marvel Entertainment Studios
• Walt Disney Records
• Disney +
• Pixar
• Sky
• ABC
• Vice
• ESPN
• Fox

7) Why did Disney buy Fox - what are the benefits?

Disney will be able to provide more appealing high-quality content and entertainment options to meet growing consumer demand and therefore expand its direct-to-consumer offerings.