𝒟𝑒𝓂𝑜𝑔𝓇𝒶𝓅𝒽𝒾𝒸𝓈 𝒶𝓃𝒹 𝒫𝓈𝓎𝒸𝒽𝑜𝑔𝓇𝒶𝓅𝒽𝒾𝒸𝓈

1) What information do media companies use to create a demographic profile of their audience?

demographic classification  

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

to create a more detailed picture of their audience psychographics

3) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

The psychographic group that fits my own interests and my lifestyle is the explorer because I have challenges in life.