𝒜𝒹𝓋𝑒𝓇𝓉𝒾𝓈𝒾𝓃𝑔: 𝒦𝑒𝓎 𝒞𝑜𝓃𝓋𝑒𝓃𝓉𝒾𝑜𝓃𝓈

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

• Setting - There is a rainbow is made of skittles on a blue and cloudy sky which represents joy and the different colours show that their are variety of flavours. This communicates to the audience by telling that Skittles are a fun treat.
• Colour Scheme - All the colours of the rainbow are strong in this advert which catches a child's attention. Therefore they will want to buy this confectionery and this advert will gain recognition.
• Image - The advert uses the product's packaging image which makes the audience recognise the product easily when spotted in the market.
• Logo - The visual identity is bright. The font of "Skittles" is a restrained look which stands out from the rest of the logo. Therefore the audience will focus on the rainbow. There is a sideways rainbow that starts narrow at the top of the “i” and then it shoots out wider. This can represent that the flavours burst in your mouth. 

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP is "Taste the rainbow" which emphasis that you can taste colours.

Extension Tasks

Find an example of a print advert for EACH of the following and write what the USP is for each advert:

1) A clear brand identity

2) A shocking or controversial idea

3) An emotional connection to audience

Coca-Cola happiness campaign, 'Choose happiness' 2015

USP -  'Real Magic' highlights that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary — a timeless learning that feels more relevant than ever in today's hyper connected yet divided world.

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier