𝒢𝑒𝓃𝒹𝑒𝓇 𝒮𝓉𝑒𝓇𝑒𝑜𝓉𝓎𝓅𝑒𝓈 𝒾𝓃 𝒜𝒹𝓋𝑒𝓇𝓉𝒾𝓈𝒾𝓃𝑔

1) Find three adverts featuring women that are from the 1950s or 1960s. 

 

2) Find three adverts featuring women that are from post-2000. 

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

The stereotype of women in advertising is often negative. Representations through the history of advertising have suggested that women are inferior to men, bad drivers, powerless, sexualised or focused on domestic work (e.g. cleaning). This potentially influences media audiences and the views in wider society.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.



5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 


Extension tasks

Find three adverts that subvert gender stereotypes, post the images/links to your blog and write a paragraph about how they subvert the way women or men are usually represented in the media.