𝙰𝚍𝚟𝚎𝚛𝚝𝚒𝚜𝚒𝚗𝚐 𝙰𝚜𝚜𝚎𝚜𝚜𝚖𝚎𝚗𝚝 𝙻𝚎𝚊𝚛𝚗𝚎𝚛 𝚁𝚎𝚜𝚙𝚘𝚗𝚜𝚎

WWW: This is a solid assessment with strong answers for Q1, Q3, and Q4. Now we just need to maintain that level across every question!

EBI: Q2 is holding you back: revise the contexts for OMO and 1955. Learn/ revise intertextuality for Galaxy.

Learner Response

Q1: 2/2

Q2: 1/12

Q3: 4/6

Q4: 6/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• Notions of what a ‘real woman’ was – somebody who looks after the home.

• Mass production of washing machines/twin tubs etc. This eased the burden on women.

• Very strong focus on whiteness and brightness conveys the idea that a woman should take

pride in her appearance and her family and that they are a reflection of her ‘This’ll shake

you, Mother!’

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black

woman in open-plan office behind a MacBook with mise-en-scene emphasising her power

and authority (e.g. costume, pose, expression, setting).

Other elements of the advert (perhaps inadvertently) reinforce traditional stereotypes of

race and ethnicity: many of the celebrities are from sporting or performance-based

backgrounds (e.g. Nicola Adams – Olympic boxer plus football, dance, fashion, drama). This

arguably reinforces traditional stereotypes of even successful black role models tending to

be celebrated for their performances or physical capabilities.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality. 

Narrative:

• The narrative structure follows Todorov’s theory of equilibrium – the bus is stuck due to the

fruit stall crash (disruption or disequilibrium). The arrival of the Gregory Peck character

offers Audrey Hepburn a solution which she then turns into a new equilibrium by making

Peck her Chauffeur and travelling on in luxury with her Galaxy chocolate. This reinforces the

product’s key message regarding ‘silk’ and the audience rewarding themselves with a

luxurious moment of pleasure.

• Propp’s theory of character types can also be applied to the advert but here it deviates from

the traditional roles of the 1950s and applies modern gender stereotypes that subvert

audience expectations. Initially, Audrey Hepburn is presented as a damsel in distress and

Gregory Peck as the hero. However, when she takes the bus driver’s hat (making him the

donor) she turns Peck into a mere sidekick or helper and establishes herself as the hero. This

also helps to reinforce an empowering message to the (perhaps majority female) audience

in terms of the rewards of Galaxy chocolate and the luxurious moments it can help create.

Intertextuality:

• Intertextual references to Roman Holiday and Breakfast at Tiffany’s help to create the

Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn.

The ‘chauffeur’ looking similar to Gregory Peck also reinforces this.

• Sound: The use of ‘Moon River’ is another intertextual reference to Audrey Hepburn’s films.

The style of music also helps Galaxy establish their key message of ‘silk over cotton’.