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1) What are the key conventions of music video?
Industry: how music video is produced and marketed and how this has changed over time.
Audience: Target audience and audience pleasures. How music contributes to an audience's sense of identity. Fandom. How the internet has changed the position of the audience.
PLUS: Historical, cultural and social significance of the music videos and the impact of the internet on the music industry.
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos.
3) When did music videos first become a major part of the music industry?
Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos.
3) When did music videos first become a major part of the music industry?
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
5) How are music videos distributed and watched in the digital age?
Extension tasks
Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?
Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?
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