𝒯𝒶𝓉𝓁𝑒𝓇 𝒞𝒶𝓈𝑒 𝒮𝓉𝓊𝒹𝓎
1) How does the editor introduce the magazine?
2) List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Average Age: 41
The magazine is more interested in fashion, merchandise, beauty and ‘lifestyle’ rather than dealing with news in any depth.
Average Age: 41
Gender: Female- 73%
Social class: AB- 51%
Average House Hold Income: £261,572
People living in London and the South East: 70%
These demographic details about the average Tatler reader suggest that 81% of the readership has an above average income. 44% buy shoes or clothes more than once a month so the cultural context of the magazine could be judged as ‘niche’ (for the few) rather than ‘mainstream’ (for everyone).
3) What do Tatler readers think about fashion? How much do they spend?
4)What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
3) What do Tatler readers think about fashion? How much do they spend?
£843 MILLION SPENT ON FASHION IN THE PAST YEAR
96% OF TATLER READERS AND 93% OF TATLER.COM USERS OWN DESIGNER FASHION
81% OF TATLER READERS AND 75% OF TATLER.COM USERS OWN DESIGNER SHOES & ACCESSORIES
62% OF TATLER READERS AGREE ‘I OFTEN BUY FASHION PRODUCTS AFTER SEEING THINGS ADVERTISED IN MAGAZINES’
There is a spa edition, travel guide edition, school guide edition, beauty and cosmetic surgery edition, a wedding guide and a jewellery and watches edition which suggests that the audience is female because the covers of these editions are women and the things they talk about are stereotypically for women, it suggests that they are extremely wealthy to the point where the only things they worry about is how to relax by going to spas or holidays and shows they have enough money to do so. It also implies that they are well educated because of the school edition which could reflect how the upper class value education. The aspirer group best fits that audience as everything they do is material based which is why they want to spend money on jewellery and watches to show their wealth to others and impress them. Psychographic would be Aspirers who are interested in spending their disposable money on fashion, plastic surgery, luxury holidays and purchases that suggest power and status.
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
2) How do the cover lines appeal to the Tatler target audience?
3) What are the connotations of the Tatler colour scheme on this particular front cover?
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Media language
3) What are the connotations of the Tatler colour scheme on this particular front cover?
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
4) Are there any stereotypes being reinforced or subverted? How? Why?
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
3) What audience groups might be offended or insulted by the front cover of Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Grade 8/9 extension tasks
As an extension, you may want to watch the documentary about Tatler linked above to find out more on the social and cultural contexts for the magazine. Then, think about or write answers to these questions:
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
3) What audience groups might be offended or insulted by the front cover of Tatler?
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Grade 8/9 extension tasks
As an extension, you may want to watch the documentary about Tatler linked above to find out more on the social and cultural contexts for the magazine. Then, think about or write answers to these questions:
1) What would be the preferred and oppositional readings to this cover of Tatler?
2) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?
3) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.
4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?
3) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.
4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?
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