𝒩𝑒𝓌𝓈𝓅𝒶𝓅𝑒𝓇𝓈: 𝒟𝒶𝒾𝓁𝓎 𝑀𝒾𝓇𝓇𝑜𝓇 - 𝒜𝓊𝒹𝒾𝑒𝓃𝒸𝑒 𝒶𝓃𝒹 𝐼𝓃𝒹𝓊𝓈𝓉𝓇𝒾𝑒𝓈

Audience
1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Surveillance – the main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal. 

Diversion/Entertainment – One of the main reasons we read newspapers is for entertainment.  Whether it’s enjoying reading the opinions of others, reading the cartoons or completing crosswords.  We want to be entertained. 

Personal Identity – the newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values.

Becoming an active participant – increasingly newspapers, especially online editions, encourage audiences to get involved through comments and social media. This contributes to a sense of personal identity for audiences.

4) Why are print newspapers generally read by older audiences?
5) How is the inside-page story on our CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

Industries
1) What company owns the Daily Mirror and why are they struggling? 
2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  
3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?
4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Grade 8/9 extension task

There have been plenty of articles about Reach's decline recently as print newspapers struggle to survive - this Guardian story on Reach boss Jim Mullen is particularly good. What statistics and quotes can you pick out from this article to further you understanding of the industry contexts? 

Read this analysis of Mirror owner Reach and its struggle to survive. Do you think there is a future for local and national newspapers like those owned by Reach? 

Guardian Media critic Roy Greenslade writes about why tabloid newspapers like the Mirror are struggling to attract younger readers in this column. Make a note of some of the key statistics in this article and also what Greenslade thinks tabloids should do to stay relevant in the digital age. This column also has an excellent discussion of the Mirror's political stance which is ideal for grade 9 answers.